KBA…Cool or Creepy?

Usually when I explain what KBA (knowledge-based authentication) is most people think it’s really cool. Even though KBA solutions have been around since early 2000, the reality is businesses using this technology are considered early adopters – mainly because consumers (and the media) are only starting to become aware of KBA and how it [...]

Googling Adult Content in Korea

Search industry giant Google announced that it will implement age verification for its services in Korea to prevent kids from accessing adult-themed searches. 700 “adult” keywords will be included in this program so that anyone searching and wanting to access content on those keywords will be required to prove they are 19.
I wonder if [...]

Age Verification Score Card: Second Life 1, MySpace 0.

Eight state Attorneys General wrote a letter to MySpace demanding they turn over the names of the registered sex offenders using their site. I’m very interested to see if and how MySpace will respond, especially since the social network relies on the honesty policy for its membership. Since we all know the honesty [...]

A Plan to Combat Identity Theft

The Presidential Federal Task Force on Identity Theft recently issued its strategic plan to combat identity theft.  The recommendations and guidelines suggested, if followed, are definitely a good start to protecting consumers information because they put controls on the use of SSN numbers as universal identifiers (in the public sector) and establish some national standards [...]

Marketing Mayday!

Have you heard about the latest scam from the bad guys? It appears they too have learned how much impact marketing has on a “business” and purchased some keywords for Google and Yahoo ads. This article by Byron Acohido and Jon Swartz of USA Today explains it well and will bring you up [...]